Social platforms are the major factors that determine the business of almost all sorts of companies. People check social platforms to know about a brand product before making a purchase. Thus, the way a company presents itself on social platforms plays a vital role in its sales. These platforms have become the primary business-happening medium. So, if a firm has to elevate its sales, it must be efficient in social media marketing. In this article, we are about to show you some of the social media tactics that will make your brand stand out from the crowd.
Be Solid on Your Brand Persona
Today, millions of companies are hustling with each other on social platforms to earn customers. People come across multiple products and companies on a daily basis while surfing through social media. So, your brand must possess specific characteristics to etch into people’s memory. Your target audience should easily identify you in the vast crowd. This could be achieved only if you have a robust brand persona across your social media posts. Nike is a perfect example of how a company reflects its brand persona in its promotions. Even if you remove the logo and brand name from Nike’s posts, people could certainly predict it from Nike. So, frame your social media posts around your brand persona which in turn maximizes your brand awareness.
Social Platforms play an essential role in customer management. Today, people are increasingly posting their product queries on social platforms. Many brands come up with posts on Twitter asking their customers to post any queries or grievances. If people have any doubts about a product, social platforms are the one that pops first. They are approaching the respective brand’s social media page by texting or writing posts alongside tagging the company. So, brands are prompted to have an active presence on social platforms as people expect them to respond to their questions earlier. This has eventually increased the importance of chatbots. Because chatbots are capable of responding to customer queries instantly and could manage any number of customers at a time. Due to this ability of these bots, brands are increasingly using them in their social media handles. For instance, well-known brands like Domino’s and H&M have Facebook Messenger chatbots to handle the customers. So, add chatbots to deal with the customers efficiently.
Choose The Right Influencer
It is a known fact that influencer marketing is among the effective social media marketing tactics. However, many aspects have to be considered in choosing the influencer who could drive new customers to your brand. First, find an influencer who is part of your niche. Secondly, he should easily co-exist with your brand voice. Before approaching an influencer, make sure you can easily ideate concepts using him for creating promotional videos. If you hire a beauty pageant to create ads for a muscle enlargement powder, the ad won’t convince the viewers to buy the product. It is ideal to find an influencer in your niche as you can easily create convincing promotional videos.
Instagram, the major eCommerce social platform and has an enormous number of influencers, has its own ‘Influencer Dashboard.’ The dashboard has authentic data about the influencers of its platform. You can find various data about an influencer such as his post engagement, followers demographics from the dashboard. These data will aid you in assessing whether an influencer will fit you perfectly. Influencers on TikTok can enhance their follower base if they buy TikTok likes packages.
Focus on Ephemeral Content
The consumption of ephemeral videos has been increasing with time. Ephemeral videos are short-duration videos that are available only for a specific period. The stories section of Facebook, Instagram, and Linkedin are ideal examples of ephemeral content. Statistics have shown that the stories section has a higher visibility rate than the usual videos. One major factor contributing to a higher visibility rate is the spot where the ‘stories section’ has been placed. Since this section is placed atop of the home page, people are driven to open it. Even if the organic reach of your standard posts slows down, you can increase the post views through the stories section. So, focus on ephemeral content and create your strategies around it.
Give Importance To Conversational Marketing
Developing a conversation with the target audience has a multitude of benefits. It helps in strengthening the bond between you and your customers. Won’t you be happier and thrilled if the CEO of your company makes a gentle conversation with you? This is the way conversational marketing works. People are more open and feel valued if brands come forward and develop a conversation with them. The COVID outbreak has brought drastic changes in the lives of people. So, having an interaction with your audience will let you know where they stand in your sales funnel and can bring necessary modifications to your marketing strategy.
Know The Potential of AI
Leading social platforms Facebook and Instagram have billions of users. Hence, before crafting a strategy, social media strategists must evaluate a massive chunk of data. Since it is beyond the capabilities of humans, AI is employed to carry out such tasks. It can evaluate the enormous data and let you know the potential audience. Moreover, they can do these tasks at a faster pace than humans. So, incorporate AI in your social media marketing strategies as they can carry out various stages of tasks involved in social media marketing like lead nurturing, driving data, helping in content creation, etc. Since AI is getting equipped with time, their applications are anticipated to expand further in the coming times.
AR and VR
AR and VR can be utilized to give a real touch experience to the viewers at the comfort of their home. During these challenging times of pandemic, people don’t venture out of their houses frequently, and online sales have also surged. Since these technologies can provide a real touch experience to the viewers, you can incorporate them in your brand promotions across social platforms. The need for these technologies has increased at a considerable pace since the outbreak of the pandemic. Knowing its importance, many brands have already started to utilize it. So, if you are not using them, you may lose your potential audience to other brands.
Let Your Customers Speak About You
Gaining trust is an essential factor in making people buy your product. People are more mindful of buying a product than ever before. So, only if they believe in your product, they will come forward to make a purchase. Brand Advocacy is one of the effective measures to earn the trust of the customers. If you have loyal customers, persuade them to post positive feedback about your brand on their social media handles which you can reshare to your official pages. Such measures will elevate the trustworthiness of your brand among the viewers.
Be Compassionate In Your Posts
People around the world have had tough times since the outbreak of the pandemic. People are dwelling in fear of an uncertain future. So, understand the thought process of the people and come up with relevant posts. Come up with posts that build confidence. Share a blog post on how to cope up with the stress during the lockdown. Such timely posts can make your brand name stay in the minds of people.
Statistics have noted that live features have nearly 3x higher engagement rate than the usual posts. So, if you are about to launch a new product in the market, you can go live and demonstrate its specifications and advantages to your audience. Because through Live, you can reach a large number of people in real-time. Live can also be utilized to give an important announcement or let people know about a landmark achieved by your firm. Moreover, you can interact with your audience and know their views.
Have A Concrete Strategy
One of the crucial aspects required to triumph in social media marketing is to have a solid strategy. Make sure what you want to achieve by having a presence on social platforms. Before implementing the strategy, cross-check it any number of times until you are completely satisfied. Because if you change the strategy mid-way, it will result in the loss of effort you have put in, invested money, and time. So, be clear about what you want to accomplish.
Social platforms have become the future for B2C companies. We can witness the increasing trend of people making purchases on social platforms. Hence, if a company wants to reach new heights, it has to take advantage of social platforms.