Ekaterina Koba began her professional career as a model; she also worked in television and took part in advertising shoots. She now focuses primarily on developing the Cozy KK Clothes women’s clothing brand (cozykkclothes.com) that she founded. The idea for the project emerged in 2024, largely inspired by Ekaterina’s passion for yoga and an active lifestyle, as well as her desire to create high-quality, comfortable sportswear.
The Cozy KK clothes brand
Cozy KK is a women’s clothing brand for an active lifestyle, combining athletic functionality with everyday aesthetics. The brand’s philosophy is built on three principles: comfort, quality, and femininity. According to Ekaterina Koba, freedom of movement is especially important in sportswear: garments should not get in the way during training or everyday activities. Considerable attention is also paid to materials, which should retain their shape, appearance, and pleasant feel with regular wear. Functionality is not separated from design: the pieces are created to be worn not only for workouts but also in everyday life.
The KK range includes sports sets and other items for an active lifestyle, as well as cashmere products and accessories. When developing its collections, the brand focuses on women who are active, work, exercise, and value a combination of comfort, quality, and feminine design.
Ekaterina Koba is personally involved in product development. She takes part in creating the designs, selecting materials, fittings, and approving revisions; she also oversees production, sales, and promotion. Ideas for new pieces largely come from her own experience: Ekaterina works out and practices yoga, tests sportswear, and applies successful solutions when developing KK collections. The process from an initial idea to a finished design usually takes around two months.
Cozy KK Clothes founder Ekaterina Koba on the brand’s social media channels
Customer feedback plays an important role in the brand’s development. After the first capsule collection was launched, customers asked for pieces featuring leggings. The team took these requests into account, and leggings and jumpsuits will be added to the range in the near future. For the brand, this became one way to refine its collections based on customers’ real experiences.
Ekaterina Koba wearing Cozy KK Clothes
Promoting Cozy KK is also part of the founder’s personal involvement. Katya Koba presents new designs on social media and participates in creating brand content. Her role therefore combines work on the product itself with its further promotion, from developing a collection to communicating with the audience.
Profile
- Name: Ekaterina Koba
- Date of birth: October 8, 1988
- Place of birth: Murmansk
- Education: Degree in economics, Institute of Management and Entrepreneurship
- Professional experience: TV presenter courses at the Belarusian Television and Radio Company; participation in television and advertising projects
- Since 2024, she has been developing the Cozy KK Clothes brand