Website Speed Optimization: Top Tips to Enhance Performance

When it comes to website speed, every second matters. For example, pages that load within two seconds have an average bounce rate of 9%, while pages that load in five seconds see their bounce rates skyrocket to 38%. So, to stay on top of your competition, conduct website performance optimization, which is one of the core factors that determine the success of any online business.

If you want to increase the profits of your business, then you need to optimize the performance of your website. Below, we will share handy tips that will help you improve your web page load time. 

Why Website Speed Optimization Matters

High page load speed influences site usability, visibility, conversion, which, therefore, your website’s success.

• Conversion

The conversion rate is determined by the percentage of people who have completed certain desired actions on a website. These actions encompass subscribing, filling out questionnaires and forms, sharing content using social networks, downloading files, etc. Below, there is an example of how loading time impacts a conversion rate.

• Visibility

Site speed influences its ranking in Google search because excellent site performance positively affects the user experience, which is one of the key factors affecting a site’s position in search results.

• Usability

High page loading speed and response time improve customer satisfaction and user loyalty.

Tips on How To Speed Up a Website

There is no silver bullet for improving website loading speed, but there are effective optimization techniques that you may leverage depending on a current website condition.

• Minimize HTTP Requests

A high number of HTPP requests slows down your website, so try to decrease the number of pieces of the webpage (scripts and images), group all CSS files into one, and use a simple design.

• Opt for a reliable hosting service plan

Choose one of the following hosting services:

• Shared

This is the most affordable option, it involves sharing server resources with other customers.

• VPS

This hosting is affordable, but it is faster and more flexible than the previous option.

• Dedicated

This one is the most expensive host, as it means that you rent an entire machine that can be configured in any way you want.

• Optimize images

When it comes to high revenue and excellent user engagement, juicy images play a paramount role. To reduce the image size without losing its visual quality, use Smush.it plugin if you use WordPress or various online tools, such as ImageOptim .

• Discard plugins you don’t use

Through plugins extend the functionality of your website, they can be one of the culprits for slowing the website down. Check your plugins every couple of months, switch off the plugins you don’t use anymore, and delete unnecessary add-ins.

Bottom Line

Thus, the loading speed of web pages affects the performance of the site, conversion rates, and user loyalty. Therefore, it is necessary to use optimization techniques to improve site performance. Do not implement all the changes at once, carefully analyze the pages that need improvement and optimize them.